Two of the most prominent names in the Albanian entertainment industry have begun a year-long collaboration with the telecommunications company IPKO, as reported by ​KosovaPress.

Well-known public figures Ledri Vula and Era Istrefi are now officially the new ambassadors of IPKO.

IPKO’s Head of Communications, Afrika Zyferi, said that this partnership is built on shared values, with commitment, originality, and creativity for the public.

"This partnership is a well-thought-out and meaningful collaboration, built on values that unite both parties—commitment, originality, creativity, and a genuine connection with the public. For more than 25 years, IPKO has not been just a telecommunications company in Kosovo, but a constant and important part of our daily lives. Our clients, the people of this country, have entrusted us with their most important moments," Zyferi said.

Meanwhile, IPKO’s Chief Commercial Officer, Arianit Duraku, added that IPKO remains the largest foreign company in Kosovo, with over 500 million euros invested in the local market.

Speaking about the collaboration, Duraku stated that in the coming days, they will launch additional attractive offers that carry the signature of this partnership.

"IPKO continues to be the largest foreign company in Kosovo, with over 500 million euros invested in the Kosovo market… In the coming days, we will also launch other highly attractive offers that carry the signature of this collaboration we are establishing today—offers that speak of pace, creativity, and real value for the user," Duraku added.

The manager of the two artists, Faton Shoshi, expressed that he feels privileged to be part of the biggest international company in Kosovo.

"I feel very privileged because my two artists are the face of one of the biggest and most successful international investments in Kosovo," said Shoshi.

On June 1, to mark International Children's Day, Ledri Vula visited children with cancer at the Oncology and Pediatrics Clinics, while together with Era Istrefi, they also met children in the main squares of Pristina.