Participants in the fourth conference "Media of the Future", organized by the Polish news agency PAP, stressed the importance of joint action to address the problem of misinformation and fake news. KosovaPress News Agency is also participating in this conference, at the invitation of the organizer - Polish News Agency PAP. Opening the conference in Warsaw today, PAP news agency president Wojciech Surmacz quoted Ukrainian President Volodymyr Zelensky as saying on the first day of the Russian occupation: "When you attack us, you will see our faces, not our backs" and stressed the role of misinformation on the war in Ukraine. The PAP president said it was not necessary to travel to Ukraine to "meet the bad guy". "Just read or watch the news to smell the scent of lies, propaganda and fake news," Surmacz said. "How do you cope? What to do with these real, horrible stories? How to tell the world? Today we will try to find an answer to this question. We will see if we will succeed. It is not easy. But I believe it is possible." Conference participants took part in a debate led by the PAP president entitled "War on Media", during which EANA Secretary General, Alexandru Giboi, noted that the public does not fully know how the media works. The solution is twofold, he said: educating not only journalists, but also training the public on the use of the media, otherwise it will be very difficult to manage the situation, he argued. "I can not stress enough the need to constantly address the topic of misinformation and fake news and to show the absolutely terrible effects that are spreading globally. Misinformation kills. And there is only one solution. A mixture should be applied to the problem, depending on the specific factors. But to summarize, it all has to do with fact-checking and media education. A small adjustment does no harm," said Giboi. While Justyna Orlowska from the Polish government for GovTech, added that investing in education plays a key role. "We do it together with the PAP and NGOs. We organize meetings in which students can participate and win prizes for identifying fake news," she said. Summing up the debate, the foreign editor of the Ukrainian agency Ukrinform, Natalia Kostina, described the problem of disinformation as sophisticated, commenting that even politicians in the West did not know how to oppose the fake news. She said she would like the media to act collectively to find solutions before politicians create them, adding that journalists should keep their eyes open and that the staff of all agencies and any media outlet should know that with what they are dealing with.