KosovaPress <\/a>reports.<\/p>\n\n\n\n“The findings show that 57% of businesses owned by women and 56% of businesses owned by ethnic minorities in Kosovo have an online presence. However, not all of them take advantage of this opportunity for e-commerce, with only 28% of businesses owned by women and 49% of businesses owned by ethnic minorities engaged in online sales. Social media platforms remain the main tools for promotion and customer interaction,” the report states.<\/p>\n\n\n\n
GAP also notes that most of the businesses owned by women and ethnic minorities that use e-commerce operate in the wholesale and retail sectors.<\/p>\n\n\n\n
“As for revenue generation, the survey findings show that these businesses generate less than 25% of their total revenue through e-commerce. Although their participation in e-commerce is increasing, the benefits from e-commerce remain relatively low,” the report says.<\/p>\n\n\n\n
Furthermore, the report also highlights that the COVID-19 pandemic has significantly accelerated the use of e-commerce, with integrated platforms helping improve presence and increase sales for a considerable number of businesses.<\/p>\n\n\n\n
“The report emphasizes the ongoing need for support in areas such as digital marketing, website development, and improving skills for managing social media,” the statement adds.<\/p>\n\n\n\n
The GAP Institute calls on local and international institutions to support these businesses through customized training programs, subsidies for professional marketing services, and facilitating partnerships with e-commerce platforms.<\/p>\n\n\n\n
“These measures will help empower the economic potential of women and ethnic minority-owned businesses, contributing to a more inclusive and sustainable economy in Kosovo,” the statement concludes.<\/p>\n","protected":false},"excerpt":{"rendered":"
The GAP Institute published a report titled \u2018Empowering Women and Ethnic Minority-Owned Businesses in Kosovo through E-Commerce.\u2019 This report provides an analysis of the use of e-commerce by micro, small, and medium-sized businesses owned by women and ethnic minorities in Kosovo. According to GAP, the findings are based on data collected through a comprehensive survey […]<\/p>\n","protected":false},"author":11,"featured_media":73598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297],"tags":[5899,1234,5898],"_links":{"self":[{"href":"https:\/\/kosovapress.com\/eng\/admin\/wp-json\/wp\/v2\/posts\/73597"}],"collection":[{"href":"https:\/\/kosovapress.com\/eng\/admin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kosovapress.com\/eng\/admin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kosovapress.com\/eng\/admin\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/kosovapress.com\/eng\/admin\/wp-json\/wp\/v2\/comments?post=73597"}],"version-history":[{"count":1,"href":"https:\/\/kosovapress.com\/eng\/admin\/wp-json\/wp\/v2\/posts\/73597\/revisions"}],"predecessor-version":[{"id":73599,"href":"https:\/\/kosovapress.com\/eng\/admin\/wp-json\/wp\/v2\/posts\/73597\/revisions\/73599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kosovapress.com\/eng\/admin\/wp-json\/wp\/v2\/media\/73598"}],"wp:attachment":[{"href":"https:\/\/kosovapress.com\/eng\/admin\/wp-json\/wp\/v2\/media?parent=73597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kosovapress.com\/eng\/admin\/wp-json\/wp\/v2\/categories?post=73597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kosovapress.com\/eng\/admin\/wp-json\/wp\/v2\/tags?post=73597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}