A conference on international connectivity as the key to the sustainable growth of Bulgarian tourism opened on Friday in Sofia. It is organized by the National Tourism Board of Bulgaria and the Ministry of Tourism.

Opening the event, Tourism Minister Evtim Miloshev said that sustainability is the key to the development of Bulgarian tourism.

He said the conference was very timely as it came from the end of summer and the beginning of the winter tourist season, "at a time when we are talking about improving the tourism product, about creating a national brand and a national destination. for creating a Balkan brand and a Balkan destination".

He also said: "We are talking about an integrated tourism brand with which we will sell the Balkans as a tourist destination. This is becoming more and more interesting for both foreign and European tourists."

Miloshev emphasized that the main topic in the international meetings of the last few months has been the air connection, without which Bulgaria cannot sell an integrated tourist product and expect a tourist flow.

He said that a very good dialogue has started with the concessionaires of the Varna, Burgas and Sofia airports. The Ministry of Tourism and Plovdiv Airport are working on launching charter flights from Bucharest and Prague for the winter tourist season. /BTA