The Ministry of Justice and the Embassy of Great Britain will organize the campaign for the fight against gender-based violence.

The campaign speaks specifically to 18-34 year olds, as research has shown they were more receptive to gender equality messages, and were more likely to consider reporting and intervening.

At the press conference, Minister of Justice Albulena Haxhiu and British Ambassador Jonathan Hargreaves expressed their gratitude for cooperation.

The Minister of Justice, Albulena Haxhiu said that this approach between the ministry and the embassy has made possible the creation of this campaign, which uses the energy of the new generation.

"The creation of this campaign is an excellent example of our cooperation. This approach has made it possible to create this campaign that is not only motivating but also inspiring. The campaign uses the energy and openness of this generation", said Haxhiu.

Meanwhile, Hargreaves added that the Ministry of Justice is focused on common priorities.

"Let's consider violence against others as a problem that must be fought. The United Kingdom and Kosovo have all seen these crises. The service has been able to work with the Ministry of Justice which is focused on our common priorities", he added.